CREATE EFFECTIVE PERSONAS FOR YOUR B2B STRATEGY

Creating a B2B customer persona is critical to developing a successful marketing and sales strategy. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.The Basics of B2B Buyer Profiles It includes information about their company, job responsibilities, goals, and challenges. Core elements of a

Business services are the backbone of how companies stay competitive in today’s market. Understanding the types and value of business services can position your company for success. What Are Business Services? They are usually non-tangible and don’t involve producing a physical product, but they add real value.Examples include: - Accounting, bo